The Pinwheel Group Inc.

Earth Week
Client: Broadway Stages    Website:
Services: Brand Development, Event Planning, Public Relations and Community Outreach,
Media Planning

The Pinwheel Group assisted its client, Broadway Stages, in showcasing their environmental commitment by facilitating a three-event Earth Week program in Greenpoint, Brooklyn on April 21-22, 2010. Pinwheel developed the strategy for celebrating urban agriculture, cleaning up an industrial Brooklyn neighborhood, and acknowledging decades of volunteerism by local groups.



A Visit to the Farm A Visit to the Farm Urban Regen Wayfinding Urban Regen Brand and Tshirt Clean Up Kingsland

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A Trip to the Farm: Broadway Stages’ Gina Argento built the Eagle Street Rooftop Farm in Greenpoint, with design by Goode Design and planning by Ben Flanner. During Earth Week, 25 New York City fifth-graders visited the farm and learned about urban farming: how to grow vegetables and herbs, how to compost food scraps and plant trimmings, and how beekeeping encourages pollination and healthy ecosystems. The green roof farm holds over 1-1/2” of rain and provides a significant reduction in stormwater runoff. It also cools the building.

Clean Up Kingsland: The Pinwheel Group helped Broadway Stages organize a group of dedicated volunteers to remove debris from the curbsides of the brownfields of Kingsland and Monitor Avenues. Broadway Stages is committed to reviving the Greenpoint section of Brooklyn. A cleaner, greener neighborhood is safer, more vibrant, and healthier economically.

Urban Heroes Luncheon: Pinwheel helped Broadway Stages host an award luncheon where elected officials from the New York State Senate and Assembly, and Broadway Stages founders Gina and Tony Argento, recognized not-for-profits actively engaged in encouraging economic revitalization and sustainability in Brooklyn and Queens. The community groups included Neighbors Allied for Good Growth, the Brooklyn Greenway Initiative, Parks and Trails New York, and the Newtown Creek Sewage Water Treatment Plant Monitoring Committee. In addition to the proclamations presented to the groups by the legislators, Broadway Stages made financial donations to each not-for-profit to support their continued work.