The Pinwheel Group Inc.

Biofuels Expert Panel Discussion
Client: METRO Biofuels, LLC
Services: Educational Guidelines and Reference Materials, Identity + Brand Development, Event Planning, Public Relations and Community Outreach

The Pinwheel Group helped client METRO Biofuels organize and host a December 2, 2009 breakfast panel on the future of biofuels and their benefits for health, the environment, and green jobs in New York.


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Entitled “Fueling a Sustainable Future™,” the panel featured technical experts, legislators, industrialists and other stakeholders, including:

  • Leah Archibald, Executive Director of the East Williamsburg Valley Industrial Development Corp.
  • James Gennaro, NYC Council Member, and Chair, Environmental Protection Committee
  • Dr. Roger Conway, Director of Energy Policy & New Uses, U.S. Department of Agriculture
  • Miquela Craytor, Executive Director, Sustainable South Bronx
  • Barbara Glickstein, R.N., Director, Hunter College Center for Health Media and Policy
  • Michael Seilback, V.P., Public Policy & Communications, American Lung Association in New York

Over 100 people attended the event, which was hosted by Gene and Paul Pullo, CEO and President of METRO Terminals Corp., and the employees of METRO.  In addition to hearing the expert panelists discuss how biofuels are contributing to the “Cleantech Revolution,” guests were treated to a sneak preview of the largest biofuel processing plant in the United States, currently under construction on the Newtown Creek waterfront in Greenpoint, Brooklyn.

Scheduled to be completed in early 2011, the plant is slated to produce 110 million gallons of biodiesel fuel annually. The fuel will not be made from corn, but rather, from waste vegetable and animal oils obtained in metropolitan areas, and from easy-to-grow crops including algae, soy, sunflowers, and flax. METRO’s biodiesel will offer customers superior performance at a lower cost. Unlike petroleum fuels, biofuels combustion significantly reduces sulfur and nitrous oxide emissions, so they don’t contribute to acid rain or smog, and they don’t exacerbate human health conditions such as asthma and diabetes.

Pinwheel is proud to be working with METRO to further its goals of increasing renewable energy production, creating a new stream of green jobs, and providing cleaner air and water for the citizens of New York State.